ROI Calculator
Calculate return on investment, profit margins, and payback multiples for your marketing campaigns. Get instant, accurate results to make data-driven business decisions.
Frequently Asked Questions
What is ROI and how is it calculated?
ROI (Return on Investment) measures the profitability of an investment. It's calculated as: ROI = (Revenue - Cost) / Cost × 100%. For example, if you spend ₹50,000 on ads and generate ₹100,000 in revenue, your ROI is 100%, meaning you earned ₹1 for every ₹1 invested.
What's a good ROI for marketing campaigns?
A "good" ROI varies by industry, but generally: 100-200% is average, 300-500% is excellent, and 500%+ is exceptional. Digital marketing campaigns typically aim for 5:1 (500% ROI) or higher. However, factors like customer lifetime value, brand awareness, and long-term growth should also be considered.
How do I improve my marketing ROI?
To improve ROI: (1) Target your audience better with data-driven segmentation, (2) Optimize conversion rates through A/B testing, (3) Reduce costs by eliminating underperforming channels, (4) Increase customer lifetime value through retention strategies, and (5) Track attribution to understand which channels drive real results.
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