Engagement Rate Calculator
Calculate engagement rate for Instagram, TikTok, YouTube, Facebook, and Twitter. Track likes, comments, shares, and overall audience interaction.
Frequently Asked Questions
What is a good engagement rate?
A good engagement rate varies by platform: Instagram: 1-5% (1-3% is average, 3-6% is good, 6%+ is excellent), TikTok: 5-10%, YouTube: 4-10%, Facebook: 0.5-1%, Twitter: 0.5-1%. Micro-influencers typically have higher engagement rates than larger accounts.
How is engagement rate calculated?
Engagement Rate = (Total Engagements / Followers) × 100. Total engagements include likes, comments, shares, and saves. For example, if you have 10,000 followers and get 500 likes + 50 comments = 550 engagements, your rate is 5.5%.
How can I improve my engagement rate?
To boost engagement: (1) Post consistently at optimal times, (2) Create valuable content that resonates with your audience, (3) Use relevant hashtags, (4) Engage with comments within the first hour, (5) Ask questions in captions, (6) Use stories/reels for higher reach, and (7) Collaborate with other creators.
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